Bill's Beneficial Blog

Does anyone really read the millions of blogs out there? Or are they really just a ploy to entice Google for a bit more ranking or space? Every other ad agency blog is going to be all about how great they are, why they are the smartest and other clearly self promoting stuff.

So we decided to just write about what interests us. Our only hope is that - every now and then - you find a nugget that is a slight value for you. We hope. If you want to get these rantings in your inbox every so often, Signup to get emails. Here goes.

Get Emails

Keyword

Topic

Date

Political IQ's Maui Housing - Lodging Newsletter May 31, 2024

By Wm, May
Published: 05/31/24 Topics: Education, Employment, Government, Hawaii, Vacation Rentals, Vortex VIP Comments: 0

Hiring competent employees has always been a challenge. Today, diligent employers conduct multiple interviews, check references, and secure background checks before giving anyone a job.

Unfortunately, when citizens "hire" politicians ("vote") they never have an opportunity interview them face to face and they rely on the media to check a candidate's background, even though today's news pundits seem determined to push their own agendas, rather than simply reporting the facts. (That is a topic for a much bigger forum than our little newsletter here.)

But the risk of stupid decisions may actually be greater for town mayors, council members, and county council members than for national politics. Wikipedia says there are 89,000 local jurisdictions in the United States which may go by the terminology of city, town, township, borough or village.

With 3,143 counties in the U.S. and presuming an average of 3 commissioners for every county and just 3 council members (likely low) each city or town, that means there are around 276,000 people elected to govern their subjects.

Virtually none of those have been as intently tested as McDonald's does when they hire high school students to flip burgers.

Unfortunately, those 276,000 people are allowed to make decisions for which they have no experience, no training, and who seldom become experts on a subject before opining about it.

There are certainly far more important subjects for politicians than warring about our measly little "Vacation Rental" industry. But if those same officials show the same stupidity toward all challenges as they do stealing away property rights, it is no wonder those bigger problems are getting bigger.

This old joke applies. "What do you call a person who graduates last in their medical class?" The answer is "Doctor" and one may be your doctor, but you will never know.

Same thing for elected city and county officials, unfortunately.

===================

The list of politicians who cannot connect the dots to make good decisions just keeps growing.

Maui, Hawaii - The latest candidates for IQ testing is Richard Bissen of Maui County in Hawaii. As you have undoubtedly heard, in August of 2023, the island suffered a catastrophic fire that burned the entire town of Lahaina and killed 100 people. Thousands were left homeless.

Help came from the state, the county, not-for-profits and even celebrities who own homes there, including Oprah, the Rock (Wayne Johnson), and Mick Fleetwood (Of Fleetwood Mac), offering cash, food and other necessities.

But now, Mayor Bissen has decided that he can help local residents by stealing property from other people. He plans to prohibit short-term rentals in 7,000 condos, in hopes those homeowners will rent them out long-term and cheaply.

Surely, many condo owners would forfeit then own occasional use for a year or two or three, presuming, of course, the government would pay for them. But no - Bissen is not planning to pay, instead by reversing the County's long held policy allowing short-term rentals, he plans to cripple owners so they will have to sell out cheap and, presumably, to local folks.

Everyone who loves Hawaii, including the owners of those 7,000 condos, feels terrible for resident losses, but the mayor's action will not work. It will years or even decades to work through the courts and will not create housing for many years to come.

The Beat of Hawaii website (www.BeatOfHawaii.com) reports that the mayor's knee-jerk reaction was actually in the making long before the fire. Now he is using the fire as a scapegoat to get what he wanted all along. It panders to residents and ignores second homeowners who don't get to vote.

The annual negative effect of killing 7,000 rentals on Maui would be $3.25 billion dollars, a loss of $707 million County tax dollars, and will eliminate 14,000 jobs from the very people Bissen pretends to help.

His disjointed reasoning is that removing vacation rentals would "Force" visitors into hotels. Unfortunately, there aren't that many hotel rooms and, as has been proven elsewhere, when guests can't rent vacation homes, they simply go elsewhere. Maui loses. Hawaii Loses. Visitors lose.

Like so many places in the U.S., the housing that Maui needs could have been accomplished long ago by eliminating the 23% of building costs that cities, counties, state and federal government extort from building projects by ignorant and unnecessary rules, regulations, inspections and permitting fees.

Remove those and developers will come in droves to build what Maui wants.

When Bill Gates was a youngster, in a biography, it was reported that his mother after summoning him repeatedly to come to diner, finally yelled up to his room, "What are you doing up there?" He retorted "I am thinking mother. You should try it some time."

Well, Mayor Bissen, it is time to do some deep thinking and cancel such a stupid thing as killing jobs on Maui, devastating its economy, and actually making things worse instead of better.

Author: Wm, May, Vortex VIP
Blog #: 0996 – 05/31/24

Sponsor: Vortex VIP – – VortexVIP.com

Continuing Versus Continuous Education

By Wm, May
Published: 02/29/24 Topics: Education, Employment, Government, Lodging Management, Lodging Newsletter, Vortex VIP Comments: 0

How would you rate the teachers you had in school and professors in college?

Like all professions, there are people who perform well and those who do not, with the majority sitting somewhere between those extremes and with most doing well or good enough.

After formal schooling, most workers find there are continuing education requirements for their chosen career. Doctors, Dentists, Accountants, Lawyers, Real Estate Agents and many other professions require participants take courses to learn fundamental skills and periodic classes to brush up or learn new and improved methods.

Long ago, formal requirements for continuing education were unusual. Today, Federal, State and even local governments, along with professional organizations (such as the Legal "Bar") set standards and demand practitioners take classes and pass exams. States have hundreds of licenses. You'll need a training to operate a cemetery, sell cars, or operate campground sales.

In a prior career as a mergers and acquisitions intermediary selling mid-sized companies, having a real estate brokerage license was required. Taking the classes was not a burden, but provided zero instruction on how to market, structure and sell corporations.

Unfortunately, the by-product of excessive licensing implies that people who have a certificate are qualified to do the work for which they have a license. For example, it implied that someone who has taken only 60 clock hours, is qualified to help a corporation sell out. That is dangerous for business sellers and buyers. So such a requirement deceives consumers.

Lodging operators of inns, resorts and vacation rentals have no such requirements for continuing education. But meetings, seminars, and conferences have sprung up where participants can hear from experts, learn techniques, and even argue about best practices. Like many other industries, lodging education has become dominated by vendors to the industry, who have something to sell, rather than the people who are actually out running properties.

So how is a property owner to know which managers are qualified and which are not? The answer is to look for managers who are committed to continuous self-education, not just continuing education. This month's newsletter provides a guide for doing just that.

- - - - - - - - - -

Lodging Newsletter

by Wm. May, for March 31, 2024

There are vast differences in the competence of lodging managers. Education is helpful, but does not reveal the manager's commitment. Technology affects income dramatically, but do they have the correct tech? Experience is helpful, but not if the manager does not apply lessons hard learned.

In recent years, AirBnB has suggested owners could just hire a nearby neighbor to manage their homes. Or find another self-managed owner and entice them to take on your house. Unfortunately, using amateurs is risky because they know not the whole picture.

Ours is a seemingly simple industry, but saddled with hundreds of tasks, and requiring knowledge that has changed dramatically almost every month for decades, and should be expected to continue to continue to morph forever. Think of these things when interviewing prospective lodging managers.

Needs: Fully outline your expectations and needs. Do you want a manager to hold your hand on a daily basis or one who performs their duties well and reacts swiftly to changing demands like rates, competitors and, even, the weather.

Knowledge: Admit what you already know and what you do not know. Ask managers about their procedures for each and every little thing. Then, let the manager perform.

Questions: Ask manager candidates deep questions. Require that they have proven policies and procedures for most anything you can imagine. If its not written down, they do not.

Continuous: Ask how they learned their craft, how long they have been doing it, and how they continually educate themselves and staff members. Without that your house is at risk.

Commitment: Are they are available 24-76-365 for guest and property needs? While after-hours requests are rare, you want leaders who always step up and take charge. Most managers do not.

Attitude: You may find this idea unusual, but in a consumer facing business, managers who are up-beat, unflappable, and happy to serve elevate your property above the rest. (It is not easy.)

Managers who are newer will be unable to answer every question, and may be unable to answer most questions. Experienced, leader-type managers will have seen about every possible scenario when it comes to managing homes. Such as:

Guests who arrive early before the home is re-cleaned or leave late, cutting cleaning time. Storms that flood roads. Counties that fight rentals. Advertising websites that act irresponsibly. Guests who try extortion a free stay. Credit cards that bounce.

Professionals who already know how to handle those situations are primed to take care of them without fuss. These are the managers who will produce the best possible outcome for your property.

Cost: The first question that most property owners ask managers is, "what is your fee?". While that is important, there are dozens of other questions that will affect the property's profit even more. Rates, advertising, reservation staffing, accounting and, even, legal staff. Balance them all to get success.

Author: Wm, May, Vortex VIP
Blog #: 0986 – 02/29/24

Sponsor: Vortex VIP – – VortexVIP.com

Vacation Rental Politics - Lodging Newsletter April 30, 2024

By Wm, May
Published: 02/29/24 Topics: Education, Employment, Government, Vortex VIP Comments: 0

Politics and Vacation Rentals make strange bedfellows. That makes sense for lodging where providing "beds" is the name of the game. But for politics, the operative word is just plain "strange".

Politicians have been known to praise tourism as good for local economies, all while they are hand cuffing travelers with excessive taxes, lodging promotion contributions, and repugnant regulations.

The latest incursion on travel is where naive local politicians attempt to circumvent the traveling public's wants, by profiting from vacation rentals or burdening them with unnecessary and poorly conceived regulations

Marketing of any product is simple - "Ask consumers what they want. And then you give it to therm." Businesses don’t tell consumers what to buy. They give it to them. That is especially true for travel.

Politicians like to ignore that undeniable truth, by dreaming up more ignorant ideas, all of which will cut travel in their areas and, thereby, cut those locals jobs that support their constituents.

The latest stupidity is how Chelan County Washington fabricated laws that add costs for visitors and saddle homeowners with unnecessary costs. Worse yet "Drop Dead" clauses permanently strips owners of their Constitution bundle of real estate rights for any imagined violation.

Washington State lawmakers want to allow cities and counties to add an additional whopping 10% to the sales and lodging taxes. They figure if consumers are stupid enough to pay the current 10 to 14% tax, they are dumb enough to pay 20 to 24%.

Consumers know when they are getting ripped off. They disappear never to return. The gossip mill warns other visitors that they are not wanted in Chelan County.

On top of all that, Chelan County's egotistical Community Director fools spent $300,000 for a software system to encourage neighbors spy on visitors, only later to admit that any traveler fines won't be enforceable to offset the cost.

There are bigger problems in the world than what vacation rental owners face. But if governments approaches all problems as they have for rentals, is no wonder they fail to solve those bigger issues.

- - - - - - - - - - - -

Here is an open letter to the Chelan County Commissioners. Sounds like they believe their super citizen role gives them the right to ignore fair play and smart thinking.

Dearest Commissioners & Bureaucrats:

If you myopically thought that soaking visitors with never ending taxes would not decrease tourism, congratulations - you have fooled even yourself. Why be surprised that County Lodging contributions have dropped hugely?

If your goal was - To decrease sales for every business that relies on visitors, you should be congratulated for crushing commerce in the county.

If your goal was - To increase unemployment by causing those companies to cut jobs, you should be congratulated for hurting the very people who you are supposed to be protecting.

If your goal was - To get rid of all those pesky out-of-town land owners, you should be congratulated. You did it and devastated those people who don’t get to vote in your election. Smart really.

If your goal was - To trick people into thinking second homeowners would rent them out as affordable housing, thereby prohibiting their owner's use, congratulations on an idea that has never worked anywhere else.

If your goal was to - Kick people out of the county, who have owned there and loved it (As you do) for decades, congratulations for that kind of apartheid.

If your goal was - To pander to those citizens who hate everyone and everything, you should be congratulated for creating your own kind of hate crime.

If you goal was - To make those people hate heavy handed government, you should not be congratulated for tricking and treating people like fools.

If your goal was - To rake in more unnecessary taxes and increase costs, adding layers of paper shuffling bureaucrats, congratulations, now you have more people sucking money for no valid reason.

Can you ever comprehend that responsible people are entitled to take care of their properties without more mind-numbing rules, regulations, risks and abuse? You should be congratulated for doing the opposite.

Can you admit - That right now is the time to cut the vacation rental regulations down by 90%. Have a simple form to ensure everyone pays taxes, has safety equipment and lists how to contact owners if there is an issue.

Of course, all the haters in the county will castigate you for prohibiting them spewing their hatred. But it is time to do the right thing, so that maybe you could be congratulated for standing up for fair play.

Author: Wm, May, Vortex VIP
Blog #: 0992 – 02/29/24

Sponsor: Vortex VIP – – VortexVIP.com

What Guests Want - Lodging Newsletter September 30th, 2019

By Wm, May
Published: 09/30/19 Topics: Advertising, Channel Management, Dynamic Rates, Employment, Lodging Management, Lodging Newsletter, Photography, Vacation Rentals, Vortex VIP Comments: 0

This month's letter is intended to be a marketing 101 primer for everyone who wants to know more about marketing, advertising, and public relations.

What makes our lodging managers think they are such hot shots about the marketing anyway?

Simply put, some of our partners have spent decades helping clients sell millions and millions of dollars of stuff, and we know our stuff.

Oh sure our explanation could be lengthy and include a lot of fancy words, but whether selling clothes, groceries, soda pop, yachts, or nights at a vacation rental, the process is exactly the same.

One of our partners said it best. "Marketing is easy. Ask customers what they want and then give it to them."

This update is all about that - giving customers what they want. Plus we'll sneak in a little about how we do it and how the competitors don’t.

Why would we publish this when competitors could learn the secrets? Because it's not a secret and they won't do it all anyway. We double dog dare them.

======================================================================

The only trouble we have with giving customers what they want, so we can produce absolute maximum income for owners is pleading with and even begging owners to do the little things necessary. Here is what guests want:

WHAT WE DO

Hospitality clean - Yep we can do that for you. Guests absolutely want that.

Hospitality maintenance - Fix everything, all the time and quickly. Guests expect it.

Personal - When the guests call, we gotta go take care of them. Guests require it.

Personality - Answer the phone with a genuine smile, or guests will bristle.

Photos - Crisp HDR photos help guests choose. Guests want to see.

3D Tours - The best in the industry. Guests want to see everything.

Floor plans - Professional water colors, so guests can plan who sleeps where.

Website - Custom e-commerce website for each property to help guests return.

24/7 Bookings - Online, phone, chat, and email. Guests book when they want.

24/7 Service - Onsite at any time, we take care of guests or we lose out.

Visible - Advertise on 400+ websites, with dates and rates. Guests find us everywhere.

Social - Posting, commenting, and cooperating. Guests want to interact.

Materials - Rack cards, postcards, bookmarks, etc. prove legitimacy to guests.

Payment - Credit cards, payment plans, occasional incentives that guess want.

Dependable - No double bookings. Guests expect no errors when booking.

Returnees - Extra benefits for loyal guests. Keeps happy guests happy.

Dynamic Rates - Up and down by many factors. Guests accept variability.

WHAT YOU DO

Internet - 49% of guess say no internet wrecks their vacation. Gotta give it to them.

Cable - Gotta have a big TV and cable. Guest don’t book homes without it.

Hot Tubs - Number one requested amenity. Guests can not resist them.

Leftovers - Don’t slough off your used furniture. Guests hate that.

Design - Comfy chairs, quality tables, books, and mattresses. Guests demand comfort.

Color - Creative paint colors, art, and throw pillows, Guests are impressed.

Sleeps - The more beds, the better, with night stands and lamps. Guests read.

Luxurious - Quality towels and linens, replaced regularly. Otherwise guests seethe.

Furnishings - Lots of pots, pans, flatware, and tableware. Guests cook a lot.

Outdoors - Patios, decks, and yes that hot tub. Guests want to lounge.

Now that we see this list, it doesn't seem so very difficult does it? Just follow the list, do your thing and let us do ours. A winning combination.

Marketing is easy, give customers what they want. But will you?

Author: Wm, May, Vortex VIP
Blog #: 0705 – 09/30/19

Sponsor: Vortex VIP – – VortexVIP.com

Happiness - Lodging Newsletter September 30th 2018

By Wm. May
Published: 12/23/18 Topics: Education, Employment, Lodging Newsletter, People, Reputation Comments: 0

Don’t you just love positive people? How about people who always have a smile on their face?

There are people who rise to every occasion, no matter the obstacles. They are indeed a rare group. However, there is an even more unusual set of people: those who take on all challenges, who work hard dealing with difficult people yet still manage a genuine grin regardless of the circumstances.

We are truly lucky to have an entire staff of people just like that.

We are in the business of making guests and property owners happy. The only way to do that is to never lose our tempers, never hide from responsibility, to empathize with others, to go the extra mile and - most importantly - to smile every day as appreciation for all we have and all we do.

Therefore, this month the update message is special. Go ahead and sing the tune on the next page. You'll be amazed at how happy it makes you (us too)!

==========================================================================

Today's world is full of negativity, aspersions, and personal attacks. This is nothing new. There have always been negative people but there has also always been some people, a smaller number, who always manage to remain positive.

We strive to be the latter.

We must admit we have no secret methods, no genius insights and can not presume to tell others what do to. Instead, we spend every day striving to be kind and courteous and upbeat.

A good place to start is here. Just sing it out loud. Feel free to dance a little too.

If you're positive and you like it, be kind today (kind today)

If you’re positive and you like it, your smile will greatly show it

If you're positive and you like it, be kind today (kind today)

If you're positive and you like it, laugh and grin (laugh and grin)

If you’re positive and you like it, your smile will greatly show it

If you're positive and you like it, laugh and grin (laugh and grin)

If you're positive and you like it, it comes around (comes round)

If you’re positive and you like it, your smile will greatly show it

If you're positive and you like it, it comes around (comes round)

If you're positive and you like it, admit all three (kind today, laugh and grin, comes round)

If you’re positive and you like it, your smile will greatly show it

If you're positive and you like it, admit all three (kind today, laugh and grin, comes round)

- - - - -

It is theorized that the song "If You're Happy" originated from the tune "Molodejnaya", a song from the 1938 Soviet musical film Volga-Volga. Though it was copyrighted by Joseph Guilherme Raposo, best known for his work on the children's television series Sesame Street.

How can we not smile knowing things like this?

Author: Wm. May, Vortex VIP
Blog #: 0626 – 12/23/18

Sponsor: Vortex VIP – – VortexVIP.com

Indentured Servitude Comes to Vacation Rentals

By William May
Published: 12/01/17 Topics: Employment, Housekeeping, Vacation Rental Management Comments: 0

Was Susie really just a disgruntled employee? Not really. For years she drank the "upward mobility" poison that corporate workers have been swallowing for years. That working long and hard will benefit them in the long run. Did it? Read more

Submit Your Blog!

DETAILS: We work to keep this information up to date, but details do change from time to time based on circumstances, often on short notice, and sometimes beyond our control. To verify any answer or other information you may need, please call or email us anytime. Allow a reasonable amount of time for response. Only legitimate inquiries will be answered.