Bill's Beneficial Blog

Does anyone really read the millions of blogs out there? Or are they really just a ploy to entice Google for a bit more ranking or space? Every other ad agency blog is going to be all about how great they are, why they are the smartest and other clearly self promoting stuff.

So we decided to just write about what interests us. Our only hope is that - every now and then - you find a nugget that is a slight value for you. We hope. If you want to get these rantings in your inbox every so often, Signup to get emails. Here goes.


Vacation Rental Restoration

By William May
Published: 12/28/15 Topics: Insurance, Lodging Management, Vacation Rentals Comments: 0

Vacation rental homes are susceptible to the same problems as full-time residences. Sometimes pipes break, basements flood and even smoke or fire damage can happen. Read more

The Genius Truck Mechanic

By William May
Published: 11/11/15 Topics: Boats, Self Improvement Comments: 0

Wisdom can come from a professor, a teacher a mentor and sometimes from a truck mechanic. Learn how to focus and concentrate. And maybe how not to collaborate. Read more

Sponsor: MayPartners – Marketing, Advertising, Public Relations, Sales and Other Stuff. Call today. Make your Sales go up today. Not tomorrow. – MayParrtners.com

Best Halloween Advertising. Cheapest too.

By William May
Published: 10/31/15 Topics: Advertising, Marketing Comments: 0

Many experts will rattle your brain with every kind of advertising and marketing. But the restaurant - Two Doors Down - exceeds them all with their latest Halloween advertising idea. It may not be what you expect. Boo. Read more

Sponsor: MayPartners – Pumping Advertising for decades but a new kinda marketing machine. Old fashioned marketing smarts with new technological know how. Our platform of constant promotion pumps up your sales. But you gotta call us now to start. – MayPartners.com

Most Professional Photographers Are Not

By William May
Published: 10/22/15 Topics: Comments: 0

New technology has created three photography skill levels - Amateur, Professional and HDR Pro. Nothing but the top level of High Dynamic Range photos are good enough for business that want to stand out on the web, in print and achieve the greatest possible sales. Is your photographer at the top level? Read more

Cell Phone Photos Are Not Just Fine

By William May
Published: 06/01/15 Topics: Comments: 0

Would you think that major vacation rental websites would know photos are the number one method to attract more guests, more bookings and higher rates? So how come some think taking snaps on a cell phone is good enough. When good enough never is. Read more

Creepy Vacation Rental Videos

By Wm. May
Published: 05/27/15 Topics: Marketing, Vacation Rentals, Videos Comments: 0

Videos are now being used as background graphics for many websites including for vacation rental advertising that depict guests inside homes in seemingly innocent moments like lounging bed or playing with their children. But does it cross the line? Read more

Drones Will One Day Be Old News

By William May
Published: 05/01/15 Topics: Hotels, Photography Comments: 0

Hoteliers are all anxious to get aerial photos of their properties from drones. Good idea and we do them. Here is why they would be better off to invest I High Dynamic Range (HDR) Photos instead. Read more

Sponsor: Signatours Photo Team – Our Perfect Touch photos use High Dynamic Range (HDR) To create the most accurate and compelling photos every devised for architectur, hospitality and loding properties. Affordable Too. Just call 866-765-7520 today. Get more bookings tomorrow. – Sigantour.com

Velella Velella Attack Ocean Shores

By William May
Published: 04/15/15 Topics: Ocean Shores WA Comments: 0

Warmer ocean temperatures are causing a strange invader to migrate closer to the land and in the millions. When the wind blows in a certain direction, the jellyfish are blown off course and up onto the beach Read more

Central Reservation Lentini - Lodging Newsletter April 13th, 2015

By Wm, May
Published: 04/12/15 Topics: Lodging Newsletter, Vortex VIP Comments: 0

I must admit I have been silent. Some would say - for me - it is strangely silent. Yea?

Now I hope to get back on schedule to keep all our valuable colleagues up to date. Because some pretty nice things have been happening. I'll post a list below.

But please do me a favor - respond to this email with the words "Got It" so I know you received it.

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Ocean Shores - In November we officially purchased the Ocean Shores Reservation company.(www.OceanShoresReservation.com) It was started in 1964 which means (I presume) we have now been in business 50 years. The company is being rebranded with our existing business www.BytheseaBythesea.com.

OceanShores.com - On April 1st we were very lucky to be able to purchase the www.OceanShores.com publishing business. It is being redesigned and will be selling advertising to everyone in town.

Jackie Martin - I am happy to report that Jackie Martin has rejoined our company as Ocean Shores property manager. She is a property management expert having worked with us in a number of locations, most recently at www.CrystalChalets.com winter of 2014. Do you know how nice it is to have a 100% reliable and cheerful person in Ocean Shores? Thanks Jackie.

Michael Bradham - After working casually with us in the Port Angeles area, Michael has relocated to Ocean Shores as the new General Manager/Partner. In just the first few months he has already brought in dozens of new properties, and worked with OSR properties for upgrades and greater marketing. He brought his lovely daughter - Audrey - age six with him and is busy meeting everyone on the North Beaches.

Trina Flanagan - We were lucky to have found Trina to handle operations in the Westport, Grayland area. The homes are cleaner than ever and she is fast to respond. (www.BeachyDay.com). We have some additional new team members in Ocean Shores and Westport and will provide introductions in the next Insider Email Newsletter.

Nick Warner - Already a successful business man in Wenatchee, Nick has become the General Manager/Partner for Leavenworth, Chelan and Crescent Bar. (www.LeavenworthGetaways.com, www.AboutLakeChelan.com, www.Wapato.com and soon a new brand for Crescent Bar.)

Jessica Vance - She will be helping Nick extensively with owners and particularly in the Leavenworth area. She will work closely with Deresa Norman and her crew including Summer Hall.

Mark Root - Lives in Anacortes the ideal location for him to enroll and manage property owners in the Anacortes (www.GoFidalgo.com), Whidbey Island (www.WhidbeyIslanders.com ) and Camano Island areas (www.CamanoIslandCabins.com)

Nathaniel Jumper - Is now working with us to build target lists of second home owners and local finders in every market. More about that below.

Local Mailers - With Nathaniel's help, our wonderful new snail mailing system (Designed by Ozair Khalid) is jamming out lots of introductions to owners, finders, real estates and everyone in Ocean Shores. And mail is soon going out for Anacortes, Leavenworth, Chelan.

Read more

Author: Wm, May, Vortex VIP
Blog #: 0392 – 04/12/15

Sponsor: Vortex VIP – – VortexVIP.com

How to Choose a Vacation Rental Photographer

By William May
Published: 03/01/15 Topics: Photography Comments: 0

Guest give websites but a few scant seconds to decide if it's professional, if it has what they need, and whether they are willing to look further. In one seconds, people read only a few words but glancing at a photo reveals dozens of thoughts and conveys quality, emotion, and content. Read more

Sponsor: Signatours Photo Team – Perfecting how to shoot and process accurate compelling architectural photography for Inns, Resorts, Hotels and Vacation Rentals. Our Perfect-Touch program requires technical education, years of experience and the artistic skill that most profession photographers can not match. – Signatour.com

Talk Talk Talk Talk Talk

By William May
Published: 01/23/15 Topics: Communications, Football, Sports Comments: 1

Although the Seahawks football team have been the talk of our home town Seattle (as well as the whole country), I have noticed some very peculiar behavior.

When our surprisingly competent quarter back, Russell Wilson, comes to the line of scrimmage, it is not unusual to see him start the count that signals for the play to begin.

Frequently he turns his head left or right and barks commands to the team, or to individual players. Sometimes he steps back and commands the running backs. Sometimes he taps them on the arm or he puts his hands to his mouth megaphone style to alert the wide receivers.

He is alerting them that something has changed in the 5 seconds it took them to leave the huddle (where he had called the play) and jog to the line. He sees a defense he doesn't like, or notices an opponent not aligning as anticipated. .

He must believe his players do not see what he sees, or know what he knows. That makes it his job to communicate with them. So he talks, talks, talks, talks and talks some more.

He does all of that because a failed play can send very mean and very big 300 pound opponents crashing in on top of him, throwing him violently to the ground and destroying the play. He has great motivation to communicate with his fellow players.

Most of us do not risk physical pain when we fail to communicate. But using constant communication to do our jobs, and be successful is just as important. It is not an option, it is a requirement.

Do it in person, do it on the phone and, for less urgent matters, use email or snail mail. Then check back to make sure the other person received your message.

If you fail to talk talk talk, you won't get tackled but you will be letting your team mates down.

Read more Read 1 comment

Author: William May – Seahawks Fan, Signatour Photo Team
Blog #: 0002 – 01/23/15

Christmas Trees Endanger the World

By William May
Published: 01/17/15 Topics: Government Comments: 0

This is not a story about prohibiting Christmas trees from governmental property due to freedom of religion restrictions. Instead, it’s a new taking of your ability to put a Christmas Tree in the lobby of privately owned condo buildings, restaurants and more. Geeeesh. Is nothing sacred? Read more

HDR Photography is not HD

By William May
Published: 01/01/15 Topics: Comments: 0

Only one in every ten thousand amateur photographers, and only one out of a thousand professionals have an understanding of High Dynamic Range (HDR) photos. That terminology has nothing to do with the common High Definition description of TV's and monitors. Everyone in lodging should know the difference. Read more

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